Ruyzdael is the name, philosophy, and brand founded by three gentlemen with roots in hip-hop/street culture. They go way back into the future. By combining music, design, art in an entrepreneurial spirit, they collaborate with other brands like Patta,  Sonos, Jägermeister to deliver output: vinyl, video, online activities, events and clothing. An identity based on ‘binary’ concepts such as black vs white, on vs off, yes vs no. Not having a logo or set typeface but a handwriting style as the most recognizable element in all communications.

One of its three founders also happened to be the founder of UNDOG aswell and therefore responsible for design and creative partnerships. Read what NRC shared with the rest of The Netherlands here.

The first record sold out in one day. Have a look at the web store and order your street wear and or records.


This is UNDOG.
Not your average design studio. 

Our work is characterised by its clarity, honesty, and attitude.
No nonsense.

We question everything because magic lies in the answers given between the lines.

We never shy away in challenging the status quo or disrupt fixed structures. To find what’s essential we tirelessly strip down, dust off and dig deeper. Only then we are able to build something that stands out and stands the test of time.

We don’t run on fixed processes or templated methods. We aim to keep things open, approaching every project with a unique fit.

We act as a strategic partner, upholding your brand with outspoken ideas and unconventional design. We don’t just talk the talk, we walk the walk. So don’t believe our word for it, believe our work.



UNDOG, Gedempt Hamerkanaal 139, 1021 KP Amsterdam.