Onefit is a digital scale up; through an app you can pick a gym/sport in your area, wherever you are, and get ready for some “sweat & joy”. Onefit is a subscription to all gyms in town. When developing the identity, we took  ‘changing the game’ literally and reshaped the playground markings to compose visual elements. A new logo, new colors and typefaces reflecting more energy and personality were part of the works as well. Made this at Festina Amsterdam.


This is UNDOG.
Not your average design studio. 

Our work is characterised by its clarity, honesty, and attitude.
No nonsense.

We question everything because magic lies in the answers given between the lines.

We never shy away in challenging the status quo or disrupt fixed structures. To find what’s essential we tirelessly strip down, dust off and dig deeper. Only then we are able to build something that stands out and stands the test of time.

We don’t run on fixed processes or templated methods. We aim to keep things open, approaching every project with a unique fit.

We act as a strategic partner, upholding your brand with outspoken ideas and unconventional design. We don’t just talk the talk, we walk the walk. So don’t believe our word for it, believe our work.



UNDOG, Gedempt Hamerkanaal 139, 1021 KP Amsterdam.