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Nike Hyperfuse

For the global campaign ‘Always One, Always On’, Undog created the local brand activation campaign for Nike’s Hyperfuse. Hyperfuse creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability in the production of sport shoes. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods.

Undog ‘fused’ sports and the street together into monumental spots. Athlete’s were portrayed using these temporary arena’s in short videos.

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This is UNDOG.
Not your average design studio. 

Our work is characterised by its clarity, honesty, and attitude.
No nonsense.

We question everything because magic lies in the answers given between the lines.

We never shy away in challenging the status quo or disrupt fixed structures. To find what’s essential we tirelessly strip down, dust off and dig deeper. Only then we are able to build something that stands out and stands the test of time.

We don’t run on fixed processes or templated methods. We aim to keep things open, approaching every project with a unique fit.

We act as a strategic partner, upholding your brand with outspoken ideas and unconventional design. We don’t just talk the talk, we walk the walk. So don’t believe our word for it, believe our work.

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UNDOG, Gedempt Hamerkanaal 139, 1021 KP Amsterdam.