MC
MC was a theatre lab, production company and venue in Amsterdam. A unique combination of strategy and design resulted in a font design for their overall visual identity. MC used to put lots of effort and value into approaching the diversity of their public in different ways. Identity was created with HOTEL in the time Ferry was a partner. From 2010 till 2013 UNDOG was responsible for the visual communication.
This is UNDOG.
Not your average design studio.
Our work is characterised by its clarity, honesty, and attitude.
No nonsense.
We question everything because magic lies in the answers given between the lines.
We never shy away in challenging the status quo or disrupt fixed structures. To find what’s essential we tirelessly strip down, dust off and dig deeper. Only then we are able to build something that stands out and stands the test of time.
We don’t run on fixed processes or templated methods. We aim to keep things open, approaching every project with a unique fit.
We act as a strategic partner, upholding your brand with outspoken ideas and unconventional design. We don’t just talk the talk, we walk the walk. So don’t believe our word for it, believe our work.
UNDOG, Gedempt Hamerkanaal 139, 1021 KP Amsterdam.