FC Hyena is a bar, restaurant and cinema. Explicit and unorthodox in its approach towards its visitors. No dark red chairs to enjoy a film, but orange couches. Bright colours and no logo. We (during my time at Festina) created a visual identity and their website.

It was a great challenge to convince these entrepreneurs to importance of a visual identity; they did not ‘want a logo and all that marketing bullish*t’. So we didn’t give them their logo.


This is UNDOG.
Not your average design studio. 

Our work is characterised by its clarity, honesty, and attitude.
No nonsense.

We question everything because magic lies in the answers given between the lines.

We never shy away in challenging the status quo or disrupt fixed structures. To find what’s essential we tirelessly strip down, dust off and dig deeper. Only then we are able to build something that stands out and stands the test of time.

We don’t run on fixed processes or templated methods. We aim to keep things open, approaching every project with a unique fit.

We act as a strategic partner, upholding your brand with outspoken ideas and unconventional design. We don’t just talk the talk, we walk the walk. So don’t believe our word for it, believe our work.



UNDOG, Gedempt Hamerkanaal 139, 1021 KP Amsterdam.