UNDOG is an Amsterdam based studio for visual communication. We focus on creating campaigns and identities through unconventional experimentation within the applied arts.

UNDOG has an extensive network of creative collaborators to employ graphic design & art direction in all forms and media. The results range from corporate identities, posters, books, television- and film titles, videos, websites, packaging and more. Based in one of the world’s leading countries in design and typography, UNDOG demonstrates an understanding and appreciation of it’s history while maintaining a healthy urge to challenge contemporary norms.

Our clients are mostly based in the creative industry (music, film, art and theatre). The work we create is distinct and bold. For commercial clients we work within the strict guidelines for global brands yet manage to reformulate creative boundaries.

UNDOG was founded in 2009 by Ferry van Zijderveld. He graduated in 2000 at the University of the Arts (HKU) in Utrecht and was a partner at Hotel, agency for visual communication, from 2000 to 2009.

From 2016-2018 Undog partnered with before proceeding UNDOG as a stand alone studio again in 2019.

In recent years UNDOG has worked for:


This is UNDOG.
Not your average design studio. 

Our work is characterised by its clarity, honesty, and attitude.
No nonsense.

We question everything because magic lies in the answers given between the lines.

We never shy away in challenging the status quo or disrupt fixed structures. To find what’s essential we tirelessly strip down, dust off and dig deeper. Only then we are able to build something that stands out and stands the test of time.

We don’t run on fixed processes or templated methods. We aim to keep things open, approaching every project with a unique fit.

We act as a strategic partner, upholding your brand with outspoken ideas and unconventional design. We don’t just talk the talk, we walk the walk. So don’t believe our word for it, believe our work.



UNDOG, Gedempt Hamerkanaal 139, 1021 KP Amsterdam.